Infographic - Women's Sport Snapshot

Women’s Sport Overview - An Infographic

We are seeing development in the tracking and research of women’s sport with companies like Nielsen producing a report in 2019 on the rise of women’s sport, however other current research on women’s sport is somewhat limited.

Team Heroine has put together the best of what is available to give you a general snapshot of women’s sport audiences, interest, scale and the commercial situation.

We hope this provides a quick overview for you as a Right’s Holder or Marketer to use as a reference when discussing commercial women’s sport opportunities.

While this offers a general view on women’s sport, we suggest you dig deeper on the specifics around your individual sport to shape your needs and make the conversation as relevant as possible!

*Sources include Nielsen: The Rise of Women’s Sport, Game Changers Mediacom and Talk Sport , Unesco, Women in Sport, Two Circles

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