The Essential Women's Sport Event Schedule 2020

2020 Women’s Sport Event Schedule

*Not updated to reflect latest changes due to covid

We’ve created this month-by-month women’s sport schedule for 2020 that features major global events and key competitions across Australia, England, New Zealand, and USA for 35 different sports so you can stay across all the women’s sport action this year. More importantly, we hope this calendar of key dates and events helps Marketers, Sponsors, Media and Sport Organisations better activate, promote and commercially evaluate women’s sport in 2020. We’ve also included a list below of 18 major events taking place this year.

How Brands, Right’s Holders & Media can leverage this women’s sport schedule

1. Evaluate women’s sport commercial opportunities
Act as an overview for Sponsors and Brands when looking at what events or competitions may be of interest and best align to key sales and campaign periods for sponsorship.

2. Content planning
To help formulate your content calendar and decide what women’s sports events you want to create or curate content around that tie in with your brand pillars.

3. Sponsorship collaboration
To evaluate what other competitions or events may provide opportunities for Sport Organisations to collaborate based on shared or opposing timings, seasons and regions. For example, a winter football and summer cricket competition in New Zealand may team up to form a joint sponsor proposal across both properties to offer one Brand a year-long sponsorship opportunity.

4. Cross-promotion
Both Sport Organisations and Sponsors can evaluate what competitions or other Sponsors may make sense to collaborate with in order to drive reach and interest in each parties key events and sponsor activations. For example, Melbourne United who play in Australia’s National Basketball League teamed up with the Australian Open to host their game against the Perth Wildcats in a special ‘AO Game’ which provided fans with access to both events as well as marketing on both properties channels.

5. Tuning in
Staying up-to-date with what women’s sport events are happening each week so you can tune in but also plan all the great women’s sports stories that can be told in the media.
*Handy tip - Just Women’ s Sports have a dedicated women’s sport weekly schedule that shows you where you can watch all your favourite women’s sport events (it is primarily US focused but also includes global viewing platforms where available).

Women’s Sport Major Events 2020

  • T20 Cricket World Cup - February 21 - March 8

  • UCI Track World Champs, BMX World Champs & Road World Champs - February 26 - March 1, September 20-27 & July 23-27

  • Aerobic & Acrobatic Gymnastic Champs - April 14-16 & May 29-31

  • Expanded WNBA season & Inaugural Commissioner’s Cup - April 15- September 20 & August 14

  • FINA Diving World Champs and 25m World Swimming Champs - April 21-26 & December

  • Inaugural The Hundred Cricket Competition - July 22 - August 14

  • Tokyo Olympics - July 24 - August 9

  • Tokyo Paralympics - August 25 - September 6

  • FIFA U-20 & U-17 Football Women’s World Cup - August & November 2 - 21

  • Baseball World Cup - September 11-20

  • Formula-1 W Series (USA & Mexico with Men’s F-1) - October 23-24 & October 30-31

  • Squash World Team Champs - December 15-20

This Year’s Women’s Sport Schedule of Key Event Dates

We would love it if you can share this with anyone who you think may benefit - thanks for championing!!

What We Have covered

We’ve included major global events and key competitions across Australia, England, New Zealand and USA for 35 sports plus NCAA seasons. Sports include (in this order) Tennis, Golf, Football/Soccer, Basketball, Netball, Cricket, AFLW, Rugby Union, Rugby Sevens, Rugby League, Hockey, Softball, Baseball, Volleyball, Beach Volleyball, Surfing, Skiing, Snowboarding, Crossfit, Formula-1 W, Gymnastics, Swimming, Diving, Water polo, Open Swim, Rowing, Canoeing, Kayaking, Badminton, Squash, Athletics, Marathon, Triathlon, Cycling.
While we’d love to cover every sport and ability across each country, unfortunately we don’t have the resource at this stage to do this so apologies in advance if you don’t find your favourite sport or league here!

How to use (the boring stuff)

  • We’ve categorised by Sport (column A) with key events under each Sport heading (scroll down column A for specific events under that sport)

  • We’ve displayed across by Month (row 13) with each event period being highlighted in orange in the corresponding row - specific start and end dates are outlined within these highlighted blocks where applicable

  • To get an overview of events by Month, scroll down the corresponding month’s column (B to M)

  • Control (or command on Mac) + F to Search for a particular sport of event by typing in the relevant search text

Recommendations

For those who are particularly interested in a specific sport and want further detail covering all regions and all competitions, we recommend you check out the specific International Sports Body website. For a more comprehensive disability sport calendar, we suggest you check here.

Notes / contact

We've used best efforts to cover global events and key competitions across Australia, England, New Zealand & USA but if you feel like we've omitted any key details or got something wrong, please get in touch at rebecca@teamheroine.com.

Re-distribution

If re-distributing, please include a link or credit back to Team Heroine - thanks in advance :)

Please help us out and share this with anyone you think it could benefit or be of interest to.

Rebecca Sowden