Matildas creative revenue stream

Heroine Hit - January

Get ahead of the game in 90 seconds with my must-know & want-to-know women’s sport sponsorship & marketing hit

Hi there

Thanks for your support of Team Heroine! It’s be great to see so much interest in women’s sport.

I’m super excited to launch the first edition of Heroine Hit, a monthly must-know and want-to-know women’s sport sponsorship and marketing hit - all in just 90 seconds.

Cheers,
Bex

5 Got to know

1. $$$ Deloitte predict that women’s sport revenue will exceed $1billion in the years ahead when it bounces back from Covid.

2. Women’s sport powerhouse, Vitality sign a 3-year landmark deal with Great Britain and England Hockey.

3. Nine and FOXTEL are expected to sign a record deal with Australia’s Super Netball (the only Aussie sport to grow audiences YOY - a 20% increase).

4. Redbull extend their Netball England Vitality Roses partnership until 2023 (the 2022 Commonwealth Games are in Birmingham),

5. P&G’s feminine brand, Always (“Like A Girl'“ fame) teams up with Walmart to provide tips for parents and mentors to #KeepHerPlaying along with donating $500,000 to WSF

Matildas creative revenue stream

I love Matildas soccer player, Alanna Kennedy’s unique commercialisation of her personal brand via a Temporary Tattoo sheet. It’s selling for $14-$35 via her own slick website and with nearly 80,000 followers it will likely provide a nice one-off revenue hit. More importantly it’s uncovering another layer of her story by showcasing her fine line tattoos and growing her personal brand.

Satiric AFLW video gets fans smirking

The AFLW have used satire to entertain fans in their competition launch campaign. They have cleverly matched words from the 1955 Housekeeping Monthly “The Good Wife’s Guide" with action shots that showcase the skill and athleticism of the players. This is definitely worth a watch (and laugh).

WATCH THE VIDEO HERE

A double-header flip

Stand-alone women’s games or double-headers with men have always provided a good debate and NZ Cricket have just added to it by flipping things upside down. The NZ Black Caps vs Bangladesh will act as a ‘curtain raiser’ to the White Ferns in a T20 night game against Australia on 28 March. Will fans stay to watch the women? Will viewership hold? Will it result in greater interest for both teams? This unique scheduling line-up will provide valuable learning for numerous sports.